Mikke is a fashion brand stationed between Belgrade and Toronto. Thanks to its prominent simplified design and high-quality materials and creation, the brand fastly stood out from the local scene and took the spot it deserves.

Visual identity was created to reflect the values of the brand: elegant symbol, minimalist layout, carefully selected and combined production materials. That way the idea of aesthetics and quality has been successfully communicated to consumers.

Photo credit: Central Studio & 124.6
ART DIRECTION, IDENTITY DESIGN, 2016